None of us knows how this world will look like once the coronavirus pandemic is over. With many of us confined to our homes, small and big, some with their loved ones while others miles away, some forced to stay away from their families, human race is undoubtedly going through one of the worst crisis.
Brick walls and fences can surely keep us distant but not disconnected. So is our theme for this year’s Ramadan Campaign #Distantbutnotdisconnected
Generosity when coupled with compassion can do wonders in the darkest of times. The campaign on one hand aims to support the needy while asking the masses to practice generosity during the times of social distancing. We, in order to maximize the impact of our Ramadan Programme and to reach out to the most in need are collaborating with government institutions across Pakistan.
On 16th April, 2020, the Honourable President of Islamic Republic of Pakistan, Dr. Arif Alvi started the food pack distributions in Rawalpindi. In partnership with Pakistan Bait ul Mal ( autonomous body working for poverty alleviation) and Ehsaas Programme (initiative by government of Pakistan to address inequality), we held our first distributions at the Railway Station in Rawalpindi for qullies (loaders) who have been badly affected by the suspension of railway operations across Pakistan.